Matt Ackley, chief digital officer at RB Global, said “We were able to listen to customers during the beta program and have introduced a slate of new features based on their feedback. “This new platform is packed with features to help dealers, fleets and distributors on the SmartEquip Network to drive increased store traffic and engage potential customers.” SmartEquip CEO Fernando Pinera said the business was “raising the bar with an e-commerce experience that combines speed, convenience and an intuitive user experience, while also providing a seamless integration with SmartEquip’s Network of OEM’s and its powerful parts catalogue library in a fully branded environment. In addition, a data connector allows existing SmartEquip users to extend their connection to brands on the network, providing pricing and inventory data directly to customers. New features include an admin tool that allows users to quickly develop a white label, branded site a tool that lets customers create an account and build a fleet profile and the use of “smart-cart” technology offering automatic pricing and availability information. SmartEquip, which is a sister business to Ritchie Bros and Rouse Services within RB Global, said the new platform represents “a complete overhaul of the previous user experience”.
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